Let’s Hear it for the Ladies who LAUNCH!

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In the lyrics to “The Ladies Who Lunch”, from the musical “Company”, Steven Sondheim roasts/toasts the rich, middle-aged, woman of leisure. Women who while away their days in meaningless pursuits (such as luncheons with friends). Women who will do anything but be productive, in their efforts to stave away what they know, deep in their hearts, to be bitterly true:


…Everybody tries.
Look into their eyes,
And you’ll see what they know:
Everybody dies…

Cheery lyrics, aren’t they? But I digress: this blog is not about the ladies who lunch – it is a tribute to the opposite – the ladies that launch –  women who spend their days turning their entrepreneurial dreams into reality. Independent, bad-ass women who are building a legacy for their future and their families.

These are the stories of women who are walking in the turn of the century foot steps of the Red Rose Girls (pictured above), four original bad-asses who thumbed their roses (I mean “noses”) at societal norms to begin their own graphic design and illustration businesses.  Ahead of their times, these women also created an artist commune to share both the bills and moral support. Now that’s forward thinking!

And so, Let’s hear it for the ladies who Launch!
Everybody rise!
Rise! Rise! Rise!

In response to COVID 19, I have pivoted this blog to also include the stories of college student entrepreneurs. This was done in an effort to show how all entrepreneurs, no matter their age or sex, are coping with the challenges of a global pandemic, and also to help them to promote their business ideas in these challenging times.