Let me start this blog post by asking a question: do you drink kombucha?
If your answer is no, you should start!
Kombucha has multiple proven health benefits. First, it contains probiotics and is good for your gut health – a healthy gut not only makes you feel physically better, it helps you lose weight and has a positive affect on mood. Second, kombucha contains antioxidants and therefore, has the potential to reduce your risk of heart disease and cancer. And third, there is evidence that kombucha helps patients manage their Type 2 Diabetes.
What did you say? You’ve tried it, but don’t like it?
Admittedly, kombucha is not to everyone’s liking. Kombucha is a slightly alcoholic (very slightly), bubbly, fermented, sweetened tea with a hint of vinegar. Nohra Murad, the owner, founder and brewer of the Philadelphia-based kombucha company,”Camino Kombucha”, knows this and has set out to create a kombucha that delivers all the health benefits with a delicious, more universally-palatable taste.
Nohra first started making kombucha completely by happenstance. She was a Drexel University student working at her third Coop in Washington DC when her boyfriend gave her a pickling kit for Christmas. He thought she would have fun pickling vegetables. But instead, a small tag that read, “Can be used to brew kombucha”, sparked Nohra’s interest. Nohra liked kombucha but, as a student, she couldn’t afford to drink it on a regular basis. She decided to give brewing it a try.
Norah was lonely in DC – she was far from her Philadelphia home and friends. The act of brewing kombucha became a life-saver. Not only did she enjoy the process but she also loved to share the results with friends. The power of shared food to form community is an important motivator for Nohra. She was hooked.
Nohra’s parents had immigrated to the United States from Iraq, settling in the Phoenix suburbs of Arizona. A large Assyrian community existed there and the dry, desert heat reminded her parents of Baghdad.
They joined the Assyrian Church of the East and church became central to their life. The Assyrian Church of the East was welcoming and not only shared their Assyrian traditions, but also their food. Black tea, samoon, lavish, dolma, booshalah and goopta thoomurta (a poor man’s fermented cheese which involves burying a cheese blend in a hole in the ground for three months – sounds delicious??? hmmm…not so sure) were foods that they bonded over.
As a young girl, Nohra would also travel to the midwest to spend part of her summer vacation with relatives. Memories of hours spent, sitting in her aunt’s kitchen on summer days, eating and learning how to make Assyrian dishes resonate with Nohra to this day.
Nohra had a distinct idea about how she wanted her kombucha to taste. Nohra was studying Biomedical Engineering at Drexel and her engineering brain kicked in – she loves to figure things out. Through experimentation, she was able to perfect the technique and the taste that is unique to her Camino Kombucha brand. Camino Kombucha is a traditional kombucha with a slight variation. Nohra brews a typical 50/50 black to green tea ratio but she slightly reduces her fermentation time and adds more sugar, decreasing its vinegar taste. She also adds CO2 for consistency. The result is a sweet, effervescent, light kombucha.
When Nohra graduated with her Bachelors and Masters in Science in June of 2019, she decided to concentrate on brewing kombucha rather than finding an engineering job. Nohra had been inspired to study engineering by her dad who had his PhD in Engineering. Nohra’s father never encouraged Nohra to be an engineer. He was passionate about history and had wanted to be a History teacher. However, when Nohra decided to pursue her own passion making kombucha, he was not on board. He was proud of his daughter’s academic achievements and was afraid she was throwing her Drexel degrees away.
Nohra was not discouraged by her dad’s unenthusiastic response. She is a tenacious pursuer of her goals. Once she sets her mind to something, there is no stopping her.
When Nohra began taste-testing her finished recipe, the response was overwhelmingly positive. Even people who had tried kombucha before and claimed to dislike it, liked her kombucha. This was Nohra’s aha moment: if hers’ was the kind of kombucha that a person who thinks they don’t like kombucha likes, then there was a huge opportunity to bring a niche drink to a much wider audience. Nohra’s kombucha had the potential to be the next Vitamin Water or Snapple.
Nohra decided to go for it. She moved quickly. Within a year of brewing her first kombucha, her company was formed. She decided to call it Camino Kombucha and branded it to have a retro feel, reminiscent of Route 66 which had its heyday in the 1950s. Route 66 runs through Arizona and reminds her of home.
Through a series of lucky breaks, Camino Kombucha also moved out of Nohra’s West Philly apartment kitchen and into its new home – a space in Kensington’s Maken Studios, the same launchpad for entrepreneurs that Thu Pham and Caphe Roasters (read previous blog) calls home.
She now brews four signature flavors from her Maken workspace – Prickly Pear, Rose, Lime Ginger and my personal favorite – Grapefruit. You can purchase Camino Kombucha at 3 locations: 1) the Pennsylvania General Store in Reading Terminal Market, 2) V Marks the Shop and 3) The Tasty.
Starting a new venture is hard and requires capital. Camino Kombucha has been self-funded almost entirely by Nohra and her family. In order to grow, she is going to need to find other sources of funding. Banks won’t lend her money – she has no proven track record and is too big a risk. Nohra is looking for people who believe in her product to invest in her idea.
And her idea is a good one. In November, at Drexel University’s annual Start Up Fest, she impressed a panel of New Venture experts with her Camino Kombucha pitch and was awarded a cash prize plus space in Drexel’s prestigious Baiada Incubator, beating out some serious competition.
If you would like to support Camino Kombucha and help Nohra Murad realize her dream of seeing her kombucha sold everywhere (including in your local Wawa), consider investing.
Visit https://app.honeycombcredit.com/en/projects/10941-Camino-Kombucha-Co to learn how you can invest.